.png)
So the premise of the program seems fantastic, people dine with your restaurant, you reward them for coming in, and then they keep coming back because they want to collect points........
This works for quick service and fast food because there is less emphasis on service.
However, you are a full-service restaurant, and your number one goal should be creating a personal and engaging experience.
What is personal and engaging about a guest collecting points for purchases and then redeeming them for money off their bill?
Think about it what would resonate more with your most loyal guests....
Getting a percentage of their spend in points every time they come in.
OR
Taking care of their bill randomly every few visits because you personally recognize them as being awesome.
Both can net out to the same dollar value, but taking care of an entire bill will go a lot further in building loyalty.
1. Do you stand on a table in the middle of your restaurant and scream out the daily specials?
or
2. Do you have a server approach the table, say hi, introduce themselves and create a rapport. After finding out information from the guest, like if it's their first visit, they can adapt their recommendations to resonate with that specific group?
How does this relate to marketing?
1. Seth Godin refers to this as interruption marketing. Social media, radio, billboards and even generic email newsletters are like using a megaphone to scream your message into a crowded room.
2. Seth refers to this as permission marketing. You are building a relationship with your audience, which creates long-term trust.
"Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them." — Seth Godin
Wouldn't you want to have your marketing reflect this important relationship-building online to mirror the experience you provide in your restaurant?
But don't take our word for it; read the book. Permission Marketing by Seth Godin
I know most restaurant owners are saying leads; why the heck do I need leads?
Well, times have changed, and sometimes it takes months to convince a potential guest to come dine with you.
If you don't have a way to collect permission to market to these visitors through an email sign up system, then that one website visit might be the last time you ever see them!
Social media is a tool that has forever changed the way of life and restaurant marketing. But is it more important to spend time and energy creating posts and stories, or should you be spending that time creating an EXPERIENCE worthy of your guests posting and creating stories?
Most restaurants measure their social media marketing success by how many followers and likes they have; however, the restaurants that see the benefits of social media measure their success by how many mentions they had from guests they served that day.
75% of new guests visit your restaurant based on a recommendation from a person they know. 99.9% of guests have a repeat visit based on their previous experience.
So what are you doing today to create an EXPERIENCE worth posting?
A funnel is an essential tool in the restaurant industry. Most restaurants use it every day in one fashion or another.
We have a large container of sauce that we need to portion into a smaller bottle, draining the deep fryer through a cone filter, or even grinding meat.
The thing is about a funnel is that it takes a large amount of something that you can fill quickly at the top and guides it through a smaller space to allow it to be more focused.
Well, the Restaurant funnel marketing system is based on those same principles.
We attract the masses to your restaurant brand, lead generation.
Through an incentive to try your place for the first time, we convert leads into guests.
We communicate consistently to your guests about your offerings to nurture them into superfans.
These superfans are the ones that will tell the world about your restaurant and get to those people that no amounts of marketing ever would.
