Restaurant Mission Statement Examples to Get You Started

We’ve rounded up the best sample restaurant mission and vision statements  from actual restaurants, ranging from international fast food chains to Michelin Star fine dining establishments. You’ll be inspired and crafting your own mission statement by the end of the list.

Fine Dining Restaurant Mission Statement Examples

1. noma

“At noma, we wish to offer our personal rendition of Nordic gourmet cuisine with an innovative gastronomic take on traditional cooking methods, fine Nordic produce and the legacy of our shared food heritage. Moreover, we regard it as a personal challenge to help bring about a revival of Nordic cuisine and let its distinctive flavours and particular regional character brighten up the world.”

2. Del Frisco’s Restaurant Group

“Do right and far exceed expectations daily. We do the right thing and lead by putting people first. Each and every connection with our team, guests and shareholders is our opportunity to create an experience that FEEDs – Far Exceeds Expectations Daily – and show how much we care.”

Family Style Restaurant Mission Statement Examples

3. Cheesecake Factory

“To create an environment where absolute guest satisfaction is our highest priority.”

4. P.F. Chang’s

“Celebrate Life. Family. Food.”

Bar/Grill Mission Statement Examples

5. Buffalo Wild Wings

“Our mission is to WOW people every day!”

6. Ruby Tuesday’s

“Quality. Passion. Pride.”

Pub Mission Statement Examples

7. Iron Hill Brewery

“Inspire loyalty in both our guests and in our staff.”

8. Silence Dogood Tavern

“Stiff drinks, hearty food and a convivial place to gather and debate the news of the day.”

Fast Food Restaurant Mission Statement Examples

9. McDonald’s

“McDonald’s brand mission is to be our customers’ favorite place and way to eat and drink.”

10. Dunkin’ Donuts

“Everything we do is about you. From chefs who create exciting new flavors, to crew members who know exactly how you want your drink – we prioritize what you need to get you on your way. We strive to keep you at your best, and we remain loyal to you, your tastes and your time. That’s what America runs on.”

Cafe Mission Statement Examples

11. Starbucks

“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

12. Saxby’s Coffee

“Make Life Better.”

Fast Casual Restaurant Mission Statement Examples

13. Sweetgreen

“Our mission is to inspire healthier communities by connecting people to real food.”

14. Chipotle

“Food with integrity”


Our goal is to provide incredible taste at a modest price point in a welcoming, stylish atmosphere.

Burger King

Mission Statement: To offer reasonably priced quality food, served quickly, in attractive, clean surroundings.

Vision Statement: To be the most profitable QSR business, through a strong franchise system and great people, serving the best burgers in the world.

Chipotle Mexican Grill

Ensuring that better food, prepared from whole, unprocessed ingredients is accessible to everyone.


Our mission today is the same as it’s always been: that every guest who chooses Culver’s leaves happy.


Sell more pizza, have more fun!


Increase customer satisfaction and loyalty by providing the fastest and most accurate service, the freshest products, in the friendliest and cleanest environment. We accomplish this through teamwork, communication, honesty, fun and sharing experiences as we all grow together.

Company slogan: F.F.A.C.T (Friendly, Fresh, Accurate, Clean, Timely)

Flour Bakery

Make amazing food - Offer warm welcoming service - Give back to the neighborhood - Run an efficient, profitable business - Make Flour a better place for both our customers and ourselves.


To help citizens of the world live better by making healthy food convenient & affordable.

Il Fornaio

At Il Fornaio, our mission is to provide our guests with the most authentic Italian experience outside of Italy.

In – N – Out

Serve only the highest quality product, prepare it in a clean and sparkling environment, and serve it in a warm and friendly manner.

Jamba Juice

Mission Statement: To become the world’s leading blender of fruit and other naturally healthy ingredients.

Purpose Statement: To inspire and simplify healthy living.


Mission Statement: To be our customers favorite place and way to drink

Vision Statement: To move with velocity to drive profitable growth and become an even better McDonald’s serving more customers delicious food each day around the world.

McCormick & Schmicks

Absolute Guest Satisfaction.

Moe's Southwest Grill

To provide a one-of-a-kind experience that energizes everyone with an enthusiastic welcome, exceptional service, awesome food, killer tunes, and an unforgettable time.

Ninety Nine Restaurant & Pub

A passion to serve.

Orange Leaf

As the only national snack shop, Orange Leaf encourages people to be one-of-a-kind originals by creatively mixing and mashing up bites, flavors, music, and art to create an experience that's as unique as they are.

Otto Pizza

Our mission is to revolutionize pizza and create memories worth sharing

Panda Express

To deliver exceptional Asian dining experiences by building an organization where people are inspired to better their lives.

Panera Bread

A loaf of bread in every arm.

Philz Coffee

Bettering people's days.

Pieology Pizzeria

Be inspired to make a difference one pie at a time.


To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.


Our mission is to inspire healthier communities by connecting people to real food

Tasty Burger

Becoming a real part of every neighborhood we open in.


Mission Statement: Consistently create encore experiences that enrich lives, one person at a time.

Core Values: Guest Focused, Develop Talent, Operational Excellence, Continuous Improvement


A Mexican restaurant with a mission to end world hunger.