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Restaurant Mission Statement Examples to Get You Started
We’ve rounded up the best sample restaurant mission and vision statements from actual restaurants, ranging from international fast food chains to Michelin Star fine dining establishments. You’ll be inspired and crafting your own mission statement by the end of the list.
Fine Dining Restaurant Mission Statement Examples
1. noma
“At noma, we wish to offer our personal rendition of Nordic gourmet cuisine with an innovative gastronomic take on traditional cooking methods, fine Nordic produce and the legacy of our shared food heritage. Moreover, we regard it as a personal challenge to help bring about a revival of Nordic cuisine and let its distinctive flavours and particular regional character brighten up the world.”
2. Del Frisco’s Restaurant Group
“Do right and far exceed expectations daily. We do the right thing and lead by putting people first. Each and every connection with our team, guests and shareholders is our opportunity to create an experience that FEEDs – Far Exceeds Expectations Daily – and show how much we care.”
Family Style Restaurant Mission Statement Examples
“To create an environment where absolute guest satisfaction is our highest priority.”
4. P.F. Chang’s
“Celebrate Life. Family. Food.”
Bar/Grill Mission Statement Examples
“Our mission is to WOW people every day!”
“Quality. Passion. Pride.”
Pub Mission Statement Examples
“Inspire loyalty in both our guests and in our staff.”
“Stiff drinks, hearty food and a convivial place to gather and debate the news of the day.”
Fast Food Restaurant Mission Statement Examples
9. McDonald’s
“McDonald’s brand mission is to be our customers’ favorite place and way to eat and drink.”
10. Dunkin’ Donuts
“Everything we do is about you. From chefs who create exciting new flavors, to crew members who know exactly how you want your drink – we prioritize what you need to get you on your way. We strive to keep you at your best, and we remain loyal to you, your tastes and your time. That’s what America runs on.”
Cafe Mission Statement Examples
11. Starbucks
“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
12. Saxby’s Coffee
“Make Life Better.”
Fast Casual Restaurant Mission Statement Examples
13. Sweetgreen
“Our mission is to inspire healthier communities by connecting people to real food.”
14. Chipotle
“Food with integrity”
Burgerim
Our goal is to provide incredible taste at a modest price point in a welcoming, stylish atmosphere.
Burger King
Mission Statement: To offer reasonably priced quality food, served quickly, in attractive, clean surroundings.
Vision Statement: To be the most profitable QSR business, through a strong franchise system and great people, serving the best burgers in the world.
Chipotle Mexican Grill
Ensuring that better food, prepared from whole, unprocessed ingredients is accessible to everyone.
Culver's
Our mission today is the same as it’s always been: that every guest who chooses Culver’s leaves happy.
Domino's
Sell more pizza, have more fun!
Dunkin'
Increase customer satisfaction and loyalty by providing the fastest and most accurate service, the freshest products, in the friendliest and cleanest environment. We accomplish this through teamwork, communication, honesty, fun and sharing experiences as we all grow together.
Company slogan: F.F.A.C.T (Friendly, Fresh, Accurate, Clean, Timely)
Flour Bakery
Make amazing food - Offer warm welcoming service - Give back to the neighborhood - Run an efficient, profitable business - Make Flour a better place for both our customers and ourselves.
Freshii
To help citizens of the world live better by making healthy food convenient & affordable.
Il Fornaio
At Il Fornaio, our mission is to provide our guests with the most authentic Italian experience outside of Italy.
In – N – Out
Serve only the highest quality product, prepare it in a clean and sparkling environment, and serve it in a warm and friendly manner.
Jamba Juice
Mission Statement: To become the world’s leading blender of fruit and other naturally healthy ingredients.
Purpose Statement: To inspire and simplify healthy living.
McDonald's
Mission Statement: To be our customers favorite place and way to drink
Vision Statement: To move with velocity to drive profitable growth and become an even better McDonald’s serving more customers delicious food each day around the world.
McCormick & Schmicks
Absolute Guest Satisfaction.
Moe's Southwest Grill
To provide a one-of-a-kind experience that energizes everyone with an enthusiastic welcome, exceptional service, awesome food, killer tunes, and an unforgettable time.
Ninety Nine Restaurant & Pub
A passion to serve.
Orange Leaf
As the only national snack shop, Orange Leaf encourages people to be one-of-a-kind originals by creatively mixing and mashing up bites, flavors, music, and art to create an experience that's as unique as they are.
Otto Pizza
Our mission is to revolutionize pizza and create memories worth sharing
Panda Express
To deliver exceptional Asian dining experiences by building an organization where people are inspired to better their lives.
Panera Bread
A loaf of bread in every arm.
Philz Coffee
Bettering people's days.
Pieology Pizzeria
Be inspired to make a difference one pie at a time.
Starbucks
To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.
Sweetgreen
Our mission is to inspire healthier communities by connecting people to real food
Tasty Burger
Becoming a real part of every neighborhood we open in.
Zaxby's
Mission Statement: Consistently create encore experiences that enrich lives, one person at a time.
Core Values: Guest Focused, Develop Talent, Operational Excellence, Continuous Improvement
Zambrero
A Mexican restaurant with a mission to end world hunger.