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91% of new guests will visit you based on a friend or family member's recommendation.
These friends and family members are your superfans.
Your sales should focus on building a network of these superfans so they can reach the people that your marketing will never get in front of.
Most restaurants focus on the steps of service. What happens when the guest arrives at the door. How does the host greet them? What questions are asked by the server to provide an exceptional experience that the guest is looking for?
But how do you get the guest to decide to come in?
What is your Sales process of attracting new guests?
What is your sales process of getting guests to return?
Word of mouth is powerful but just waiting for people to tell your story is a lot of hope marketing!
By creating a sales process outside your four walls, you go from hope marketing to creating a trackable ad measurable sales funnel.
The dilemma when it comes to marketing your restaurant is knowing when to try something new. Marketing has a lot to do with being consistent. About getting a message in front of people multiple times to have it work. But how do you know if it is working? How do you know if your consistent effort is insanity?
Creating a trackable sales funnel allows you to benchmark the steps of the entire revenue-generating process. Measuring the results of your efforts compared to other strategies will help you determine if consistency will pay off or you have been taken over by insanity.
Every Monday we send you a mashup of marketing thoughts, tips, and resources.
It's a quick way to start off the week with tips on how to keep your sales funnel flowing.
