You would make it for them. You would create the special event, you would add the menu item, you would change an element of your service.

You can't be everything to everyone, but if you ask your existing guests for feedback, it just might inspire something new.

Don't just assume that your guest loves everything you create.
Make sure you are always asking for feedback to make an informed decision on the direction of your restaurant's experience.

Every Monday morning we send you a mashup of marketing thoughts, tips, and resources.

It's a quick way to start off the week with tips on how to keep your sales funnel flowing.

Check out this weeks mashup!

Most people don't care about a restaurant newsletter; they search you up because they are looking to solve a problem. That problem might be hunger, entertainment, connection with a friend.........

So how do you get them on your list? Give them a sample of what you're offering. Not a discount, a sample.

Once they are on the list, send them a personalized welcome email and a campaign with short emails every few days highlighting how you could solve their problem.

Oh yea, don't bury the sign-up form at the bottom of the home page. Have it the first thing they see when they come to your website.

"Your websites should be 100 percent focused on signing up strangers to give you permission to market to them" Seth Godin

Got 60 seconds? Check out the video.

When constructing a building, whether it be a single story or a multilevel structure, the strength comes from the foundation that most people never see.

No matter how impressive the building is on top of the foundation, if the base is not built correctly, it could cause many future problems.

However, when you have a solid foundation, you may never think about it again, and you can concentrate on the structure on top that everyone can see.

Building a database of engaged guests to include a process of adding new guests and tracking existing guest visits is the foundation of your restaurant sales-building process.