.png)
A guest has come in the last four weeks in a row; you start finding out more about them, you use this knowledge to reference the next time they come in; the guest is blown away that you remember. You offer them suggestions based on the things they like, they feel a connection. You have built a relationship with the guest.
Why not do the same with your digital media. Learn about your guest, ask them questions, then send them follow-up messages and offer them suggestions based on what you know about them.
Build a relationship!
So the rule is to sit the window seats firsts. You are creating an atmosphere. You want everyone walking by to see that you have guests in the restaurant enjoying themselves.
People attract people.
So please help us understand.
Why do restaurants mostly post pictures of their food and once in a while their staff?
We hardly ever see posts of a guest having a good time.
After scrolling through hundreds of pictures on our Instagram feed, I finally came across this post from PB Shore Club @pbshoreclub. After checking out their profile, they have a great mix of products, staff, and GUESTS on their page. Plus, they have over 17K followers.
People attract people.
Are you selling a plate of food, or are you providing an experience?
Every Monday is like a reset. Our intention to get things done for the week is strong, the to-do list is long, and the motivation to tackle the world is high.
Then the phone rings. The fires start. Before you know it, it's Sunday, and all of your to-dos got pushed to the side. You are at the same starting point again.
This happens so often with your marketing. Because it's not 911, it's not something that creates immediate impact. But it is the most important thing for you to start and be consistent with it. The attention to your marketing will make a significant impact on your restaurant's longevity!
They are introducing themselves.
The are saying hi my name is _______ and my email is ________.
Now, if this was an introduction in person wouldn't, you say hi back?
If you were introduced to someone and they didn't say anything, would you be put off?
Don't take the risk; when someone signs up to your email list, send a welcome email. It's the first step in building your digital relationship.
