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Follow up.
Keep your restaurant top of mind.
Marketing is more than just having someone experience your restaurant for the first time.
It needs to be ongoing.
Don't just assume that people will be back.
Your marketing plan needs to have two areas of focus.
Attracting new guests
Having existing guests return more often
Increasing the average spend of each guest
in·cen·tive
/inˈsen(t)iv/
a thing that motivates or encourages one to do something
mar·ket·ing
/ˈmärkədiNG/
the action or business of promoting and selling products or services
e·mail
/ˈēmāl/
messages distributed by electronic means directly from one person to one or more recipients
Your restaurant is like a three-legged stool.
Missing a leg would make the stool useless.
Marketing - Operations - Accounting
Are the three legs of your restaurant business.
Each one needs to be strong.
Marketing - brings in the guest
Operations - takes care of the guest
Accounting - makes sure you are making money from the guest
Make sure all three legs are stable in your restaurant.
It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run.
But don't just take our word for it; read the book.
Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See
