.png)
A coupon is offering a discount like a 2 for 1 or 25% off.
When you offer an incentive, it's like a sample at the grocery store,
they are trying to get you to purchase an item based on a connection with the product.
Now, if you could run around and offer everyone a sample from your restaurant, you would get more guests. However, the return on that investment is probably not beneficial.
So what's the next best thing. Offer a sample on your website. Give away your best appetizer or dessert. The one that you know will make the guest come back for seconds. The only stipulation is that they get contact information in return.
Now you could win twice.
1. You have contact information, and you can market directly to someone who expressed interest in visiting your restaurant.
2. If they take you up on your sample, that means they visited the restaurant. Chances are they purchase a meal and will come back again.
The benefits of developing an incentive based email program are better than any other marketing strategy.
Your why is the core belief of the restaurant. It's why the restaurant exists.
Great restaurants are built on passions, your why. Identify your why and write it down. Reference it when you are developing your menu, creating service standards, and building a marketing strategy.
This will create consistency in the way you run your business.
But don't just take our word for it; read the book, or at least watch the Ted Talk.
Simon Sinek
Book - Start with Why: How Great Leaders Inspire Everyone to Take Action
Ted Talk - How Great Leaders Inspire Action
Would you ever give out your email address, thinking the company wasn't going to send you an email?
It is amazing how many restaurants have gone through setting up an email capture system but then never sending out emails.
Every email system can send a personalized welcome email once people subscribe.
Need help setting up yours?
Schedule a free call with us, and we will walk you through it.
You send out an email about promotion, and someone has a question, so they reply to your email message and get an autoresponder that says this mailbox is not monitored?
Would you disable your social media inboxes? How about disconnecting your phone?
Then why would you send your email marketing from a no-reply email address?
This defeats the whole purpose of an email marketing system.
This is called a roadblock to a sale. Yes, some people may try a different channel, but some people won't; why risk losing a potential guest?
You want people to respond to your emails; that's called engagement.
The more people engage with your digital marketing the more likely they are to connect with your brand. That is how you build a superfan.
Top restaurants send emails that encourage a reply to create an opportunity to build a relationship through a conversation.
What are you scared of?
