These are the people that will spread the word and tell everyone about your incredible restaurant.

With 91% of people tying your restaurant based on a friend or family recommendation, you need to keep your superfans engaged outside your four walls.

Incentives, birthday programs, and engagement recognition are great ways to build your army.

Automating the process to make sure the right messages is always sent at the right time lets you focus on service.

The Restaurant Funnel Marketing system is all you need.

Got 60 seconds? Check out the video.

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If you come up with a new menu item, what do you charge?
Do you pull the numbers out of the air and hope that it covers your costs or calculate the ingredients' cost to come up with the price?
Do you adjust menu items based on their profitability and popularity?

When it comes to your marketing if you can't measure your cost related to actual new guest visits, how do you know if you are on the right track?

It seems like that the same as just giving a menu item a price without knowing what it costs!

There are many people looking at what they got for presents today and making big piles to be returned.

There are many people complaining about what someone said on a zoom call that may have offended.

There are many people feeling empty and unsatisfied that they didn't get enough.

Why do we concentrate our energy on focusing on making these people happy?

There are so many people that are the complete opposite.

Accepting, forgiving and positive.

Those are the people you want to focus your energy on.

Start the next year off right with your restaurant marketing.

Use permission-based email to deliver messages to people who want to hear from you instead of just broadcasting to people who may not care.

No matter where you are or if you even celebrate Christmas, today, December 25, 2020, is so much different than last year.

But you are resilient, you are tough, and you will survive.

Be just like Santa, no crying over spilled milk, no complaining about the ghost pepper cookies, little Johnny left out as a joke.

Santa is jolly and positive, and although his work is now done for 2020, he gets up the next day and starts planning for 2021

So take today, be present with the ones around you. Be Jolly and grateful for what you have, and tomorrow get up and forge ahead.

Good things are coming.