This is the meaning of genuine hospitality. We take care of guests! We make sure their needs are met, they are comfortable, and that they are enjoying their time with us.

Your restaurant isn't transactional. It's an experience. Take pride in serving your guest, not just processing an order.

Got 60 seconds? Check out the video.

Many restaurants say marketing doesn't work. They try one thing, then they try another, and nothing seems to deliver any results.

But that's the problem. When you keep doing one thing, stopping, then switching to another, any of the traction you may have created from the first thing is now lost.

Instead, look at them as building blocks. Do one thing, create a process for it, manage the process, then add the next thing.

The inclusive return of putting the blocks together will always be more than the return of the single individual blocks.

Word of mouth marketing is great as long as you are always creating moments of magic.

What happens when you create a moment of misery?

First, never disagree with a guest's perception of an experience that was less than perfect.

Second, do whatever it takes to turn that moment of misery into a moment of magic.

These guests usually become your biggest superfans.

But don't take our word for it; read the book.
Amaze Every Customer Every Time by Shep Hyken

Every Monday we send you a mashup of marketing thoughts, tips, and resources.

It's a quick way to start off the week with tips on how to keep your sales funnel flowing.

Check out this weeks mashup!