1. Do you stand on a table in the middle of your restaurant and scream out the daily specials?
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or
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2. Do you have a server approach the table, say hi, introduce themselves and create a rapport. After finding out information from the guest, like if it's their first visit, they can adapt their recommendations to resonate with that specific group?

How does this relate to marketing?
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1. Seth Godin refers to this as interruption marketing. Social media, radio, billboards and even generic email newsletters are like using a megaphone to scream your message into a crowded room.
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2. Seth refers to this as permission marketing. You are building a relationship with your audience, which creates long-term trust.

"Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them." — Seth Godin

Wouldn't you want to have your marketing reflect this important relationship-building online to mirror the experience you provide in your restaurant?

But don't take our word for it; read the book. Permission Marketing by Seth Godin

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