Marketing is a waste of your time and money!

If you are not providing a memorable guest experience, stop wasting your time and money on Marketing.

90% of new guests visit your restaurant because of a trusted friend or family member's recommendation.

Once you spend money on marketing, it will magnify guests' recent experiences in your restaurant, good or bad. The point of marketing is to magnify an amazing experience worth someone taking a chance and trying your restaurant for the first time.

Providing a fantastic experience, or as the book Amaze Every Customer Every Time by Shep Hyken says, Moments of Magic is how you earn a guest's loyalty.

How are you creating moments of magic?

But don't take our word for it; read the book.
Amaze Every Customer Every Time by Shep Hyken

Monday, November 23, 2020

Lance's Blog