Posting to social media is part of a megaphone marketing strategy.
Shouting your message into a crowd through a megaphone and hoping someone out there hears it.
You hope that the algorithm will be kind to your restaurant and show your post to the right people at the right time.
Only 10% of your followers are shown your posts.
When you scream through a megaphone, it needs to be generic and can't make it personalized.
This seems like the opposite of the experience a full-service restaurant is trying to achieve.
Wouldn't you want your digital strategy to reflect the personalized, engaging experience you provide within your restaurant?