Lance's thoughts!


Every restaurant has them; successful restaurants have lots.

But what good are superfans if you have no way to communicate with them when you're community is in lockdown?

Find a way to collect a first name and an email address from every guest who takes-out or dines-in.

If you're not doing this, the rest of your marketing efforts are pointless.

This list will be priceless to your future self!

Wednesday, December 2, 2020