When you overthink your social media posts with the intention and hope to go viral and soar your business into fandom instead of being consistent in posting messages, this is lottery ticket marketing.
Everyone has heard of the stories where someone created a post, and it caught on, and everyone shared it. Their life and business were forever transformed. Did you know that you have a better chance of winning the lottery than having your post go viral?
Think about it, 8. 95 million photos and videos are shared on Instagram per day.
Your posting strategy should be in being consistent. Post once a day; repeating a post from the past is better than not being consistent!