Are you using your website to tell the story of your restaurant?
The history of your brand and location.
All of these items paint you as a hero to help the hungry guest.
But what if you used the words on your website to make the guest visualize the experience they will have. What if you wanted to be the guide in their story so they can be the hero.
Too often, we try to be abstract or "cute" with our website, when most often, a direct message is the best approach.
In the book Building a Storey Brand, Donald Miller talks about changing the way you market your brand. His most famous quote is, "If you confuse, you lose."
Make sure your marketing is straightforward and easy to understand.
But don't just take our word for it; read the book.
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller