Lance's thoughts!

Don't skip this step!

The philosophy of most restaurant advertising campaigns has been to get buts in the seat.

Well, this is the ultimate goal, but the process has changed.

Use your advertising to generate leads.

These leads are a list of contacts that can directly be communicated with for future specials, incentives and events.

Your restaurant will have a strong competitive advantage by having an active contact list.

Monday, December 14, 2020