The most significant advantage that email marketing has over social media is the ability to customize your message to be more relevant to the person you communicate to.
Asking people on your email list questions is a great way to learn more about your guests, and then it enables you to send out messages tailored to someone's likes.
In the book, Ask, Ryan Levesque explains how finding out more information helps you improve your products and market them.
For example, finding out if they prefer beef or chicken could segment them into different lists.
The people who like chicken could only receive emails about all the excellent chicken dishes you serve.
But what if this week's special is a beef dish?
Send out a message saying, "We know you love chicken, but this beef dish might make you change your mind......"
Knowledge is power, and the more you know about the contacts on your list, the more powerful your messages can be.
But don't just take our word for it; read the book.
Ask by Ryan Levesque