Lance's thoughts!

Are you selling food to customers, or are you serving guests?

Food vs Service, is like what comes first the chicken or the egg.

They go hand in hand for your restaurant, and both need to be exceptional to help your restaurant stand out in a crowded market.

But who would create more of a loyal following?

a restaurant with good food and GREAT service
a restaurant with GREAT food and good service

Having excellent service will win, nine times out of ten.

It's the connection, the engagement, and the act of being served that makes people come back.

So why do most restaurants mostly market their food?
Because it is easy to post a picture of an amazing looking plate.

Stop just doing easy!

Create an engaged marketing strategy.
Creating a personalized connection outside your restaurant will win nine times out of ten compared to just posting pictures.

Got 60 seconds? Check out the video.

Tuesday, December 22, 2020