Frequency Frequency Frequency

When you do a radio or tv ad, besides the actual message, the most important thing is frequency.

One 30 second spot won't reach a large audience.

The more you get your ad in front of people, the greater the chance they will hear you.

It is the same with your emails.

Send more, not less.

Make sure it is relevant, personalized and short.

Wednesday, December 30, 2020

Lance's Blog