What you're marketing seems like an easy question, right?
You are marketing your restaurant.
This is the simple answer.
However, trying to market everything about your restaurant can be overwhelming; this creates noise, not excitement.
To receive a positive return on your marketing investment, you need to have focus. You need to market what makes you unique.
Identify the three top things that make your restaurant unique.
Being clear on your three uniques is what sets you apart from the competition.
Here is how you define your three uniques.
When you look at the competition in your trading area, many restaurants may share one of your uniqueness. There may be a couple of restaurants that share two of your uniques. However, there is no other restaurant in your trading area with all three of the same uniques.
What you are marketing is defined by a clear understanding of what makes you unique.