How is about communication.
When you describe your restaurant, whether it be a long or short description, the result needs to be the same. All of your communications need to have a clear understanding of the feeling you're trying to promote. Is your restaurant fun, romantic, or relaxed?
This is where the magic happens. Take what you have discovered about our restaurants WHO, WHY, and WHAT and create our standard communication text.
This is important so that you have a consistent message throughout your entire digital presence.
So many times, restaurants will have a different description on various listing sites.
You need to create a master file with these items in it and where you used them, then it's copy and paste.
Tag line (1 sentence)
Elevator pitch (150 words max)
About us(750 words max)
Brand Kit(Logo, colour, fonts)