Lance's thoughts!

What's in it for the guest?

Everything you do within your restaurant is to bring value to the guest. What about the things you do outside your restaurant?

There is confusion between branding and marketing.

When you post to social media pictures of your food that is called branding.

When you offer promotions, incentives and specials that is called marketing.

Focus on Marketing, focus on giving the guest value, and you will see an increase in engagement.

Got 60 seconds? Check out the video

Saturday, January 9, 2021