Lance's thoughts!

Valentine's day is coming.

When do you start marketing for Valentine's day?

Why not right now.

Maybe you don't have your menu finalized, or perhaps you don't even know f your restaurant will be open then, but you can start a conversation today.

Send your email list a poll.

Hi [Firstname]
Valentine's day is a great way to show your partner how much you care. Everyone does it differently, and I was wondering how do you celebrate Valentine's day?
1. Go out on the day
2. Go out within the week
3. Do something at home
4. I Don't celebrate

The first goal was to see how many people are engaged, and the other purpose is to plan your next email to send targeted follow-ups to each group.
1. Hurry up reservations are going fast for Valentine's Day
2. Our special Valentine's menu is available all weekend
3. We deliver, perfect to stay at home and cuddle on the couch
4. We will not bother these people

Now we are creating a message that will resonate, and we aren't bothering people who don't celebrate.

If you need help getting this set up, just schedules some time with us.

Got 60 seconds? Check out the video

Monday, January 18, 2021