It's hard to imagine turning away business or leaving money on the table but sometimes trying to be something you do not cost you in the end.
Many restaurants are redefining who they are and becoming something that they are not just to get business.
Yes, you need to do whatever it takes to survive, but where does it stop?
As more districts start to open up and we head into spring, you need to take a look at what you have been doing and if it makes sense to do going forward.
Can you be a busy dine-in restaurant while still offering your Sunday meal boxes?
Does offering delivery make sense when you are always on a waitlist Friday and Saturday night?
There is no clear answer, and maybe you and your restaurant have superpowers;
however, trying to be everything to everyone doesn't work, you will have more success being something to someone!