Lance's thoughts!

Size truly doesn't matter!

Whether you have 500 contacts or 5000 contacts on your email list, it is irrelevant.

The focus isn't on building the list; it is about creating engagement.

What's the best way to see if you have an engaged list?

Send them an email with a link for more information.

Contacts that are engaged will click the link.

Don't think that having an above-average open rate means your emails are working.

You need to measure your engagement by click through rates.

Monday, January 25, 2021