Opening a restaurant is a dream for many people. Then there are those people who have the guts to make that dream a reality. You believe you can make a better plate of food and give better service, or you have those secret recipes that all your friends love, so the rest of the world is surly to love them too.
But as you open the doors, you realize it's not as easy as having friends over for dinner. You have people to manage, equipment to maintain and bills to pay.
So how do you stay on top of it? You need to create a system. You develop opening checklists, recipes, cleaning procedures and accounting measures, but the one "system" that never gets taken care of is the marketing system.
See, marketing, just like that fantastic plate of food, works best when it's consistent.
The best way to be consistent in your marketing is by creating a plan, systemizing the plan and breaking it down to small steps that can be consistently completed.
The E-Myth by Michael E. Gerber, is a great read and inspiration on creating systems so that you can focus on the important things, taking care of the guest.
But don't just take our word for it; read the book.
Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It