Lance's thoughts!

It's all about the list.

Think to yourself, what business would you take 5 min to read an email from?

There isn't one!

The days of the restaurant newsletter are gone. People are overwhelmed with messages from so many places and channels.

How do you make your email stand out?  Short and sweet. If you were to put in as much effort crafting 3 to 5 memorable sentences as you do 3 -5 paragraphs of text, you would see an increase in engagement.

Don't believe it?

Test it.

Send half your list a long-form email with a link to a contest at the bottom.

Send the other half 3 -5 sentences that have some humour and reflect your brand's tone with the same link.

Guaranteed the short email has more engagement.

Got 60 seconds? Check out the video.

Tuesday, February 2, 2021