So what does it mean to be engaged?

You first need to track your results.

What matters?

Followers? Post likes? Comments? Email opens?
Link clicks? Direct messages? Email replies? Contest entries?

Actually, non of the above.

Sales are all that matters.

You need to measure engagement with your marketing by how it transforms into sales.

Got 60 seconds? Check out the video.

Monday, February 8, 2021

Lance's Blog