No matter your marketing strategy or how big your budget is, all the marketing will not overcome selling an average experience.
Expectations are higher than ever, and the bigger your check average is, the less margin you have for error.
People will easily forgive a mixup on a $5 value meal but forget something on a $50 dinner, and you may never see that guest again.
As an operator, you need to focus on serving the guest and ensuring their experience was nothing less than exceptional.
Your restaurant needs to shift its focus from providing something to eat to providing an experience based on great food, service and atmosphere.
Only then can your marketing help accelerate your restaurant's growth.
But don't take our word for it; read the book.
Amaze Every Customer Every Time by Shep Hyken