Lance's thoughts!

Compound Interest

Marketing is an investment, just like a savings account. You need to see a positive return with the results compounding on a weekly basis. Things will start slowly, but as you add new guests and existing guests keep coming back, you will build a network of superfans.

If you start with a list of 250 engaged guests and consistently increase that by 5% a week, after a year you will have a list of over 3000 guests who have been in your restaurant.

The key is it takes patience, determination and consistency to get the most out of building your marketing strategy.

Wednesday, February 10, 2021