With 91% of people tying your restaurant based on a friend or family recommendation, you need to build a network of superfans.
The big chains do radio and billboards, and even TV advertising cause their marketing budget is more than your revenue. They can afford to have branding in every corner. So how do you compete?
Superfans, build an engaging network that can promote your restaurant to the people you can't afford to advertise to. Reward these superfans for being engaged and referring their friends and family.
Take care of your superfans, and they will take care of you!