This is the best part of an email marketing strategy.
Doing email right can create a spider web of connections.
Creating a layout of emails that go out automatically can give you a step ahead in building a relationship.
Unlike your social media accounts, where you must create and post content all the time, you can build sequences of emails that go out based on contact interactions with your email strategy.
As things change in your business, you can update the individual emails' content without recreating a new structure.
When you have a new email contact sign up, you can send them an instant welcome message series to inform what makes your company unique.