Creating advertising that only results in a guest visit is a linear approach to marketing your restaurant.
Spend a $1 get a $1 way of thinking.
Somewhere with the digital age introduction, restaurants lost focus on the best form of marketing that has always worked in the past.
Word of mouth, one friend tells one friend, then those two people tell two people, and then those four people tell four people, then those eight people tell eight.........and it keeps doubling.
So how do you utilize digital to help nurture the word of mouth process?
By building a list of actual guests that have dined at your restaurant, you nurture them into a network of superfans. Then by personal engagement and rewarding them for introducing new guests, you will be giving them the opportunity and tools to spread the word.
As you grow your network of superfans, you will consistently increase your revenue.