Running a restaurant is a marathon, not a sprint. Most restaurants start off with a five or ten-year lease. They need to be thinking about starting at a good pace that they can maintain for the long term. Your restaurant needs to build a marketing strategy that will help you achieve a steady rate of growth.
Likes and follow don't put money in the bank. You need to have a list of contact information of people you know who have been in your restaurant. This list becomes the core of your marketing strategy.
Those restaurants with a solid foundation of a contact list have made 50% more sales over the last year because they could directly communicate with their guests and let them know any changes in real-time.
The steady growth of your restaurant is an easy formula:
Turn leads into contacts.
Convert contacts into actual guests.
Then through engaging, personalized and measurable communications, nurture those guests into SUPERFANS.