Lance's thoughts!

Marathon or a Sprint?

Running a restaurant is a marathon, not a sprint. Most restaurants start off with a five or ten-year lease.  They need to be thinking about starting at a good pace that they can maintain for the long term. Your restaurant needs to build a marketing strategy that will help you achieve a steady rate of growth.

Likes and follow don't put money in the bank. You need to have a list of contact information of people you know who have been in your restaurant. This list becomes the core of your marketing strategy.

Those restaurants with a solid foundation of a contact list have made 50% more sales over the last year because they could directly communicate with their guests and let them know any changes in real-time.

The steady growth of your restaurant is an easy formula:
Generate leads
Turn leads into contacts.
Convert contacts into actual guests.

Then through engaging, personalized and measurable communications, nurture those guests into SUPERFANS.

Got 60 seconds? Check out the video

Saturday, March 13, 2021