Lance's thoughts!

If you confuse, you lose!

5 Seconds is all you have to make a great first impression with your website.

Why not have a clear one-liner that gives people an insight into what they are going to experience when they visit your restaurant.

Some Examples:

Come for the food, stay for the fun! Japanese Steakhouse serving Premium Local Beef and Authentic Japanese Wagyu, grilled to perfection by entertaining chefs right before your eyes.

Show your hunger who's boss! From pasta and protein to soups, salads, and desserts, we have everything you need for the best meal of your life. And yes, we do catering, too.

Bringing the taste of the south to you! A delicious feast of mouth-watering smoked meats and classic comfort dishes served with a side of excitement and great hospitality!

A creative burger experience that's as unique as you are! Build your own burger, retro glass bottled sodas, hard ice cream milkshakes and you can shot gun a beer for $2.75

But don't just take our word for it; read the book.‍
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Wednesday, March 17, 2021