Lance's thoughts!

What is the goal?

What percentage of people decide to go out for dinner solely based on a restaurant's Instagram feed?

In fact, unless you are paying for advertising, the only way people would know about your Instagram account would be from a link through another source like your webpage or a listing service?

When you do an internet search for the best restaurant in your city, do links to Instagram accounts come up?

How do you measure the engagement of your posts to the number of guests that post brought into the door?

How much of an investment of time and money are you putting into your social media strategy, and how much of a return are you receiving?

It just seems there are so many unanswered questions, and it's all part of a hope marketing strategy.

Maybe we are wrong?

Would love to hear your thoughts.

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Friday, March 19, 2021