Lance's thoughts!

The Right Words Are Worth A Thousand Guests

The book is always better than the movie because you use your imagination to create your visuals in your head. You imagine the story, the characters and the scenes.

This is why words are so crucial in your marketing.

Choose words to help a potential guest visualize the experience they will have at your restaurant.

Choose words that will make them crave a feeling when they dine with you.

The words you use allow potential guests to see themselves in your restaurant.

But don't forget, this sets the bar high for the experience, so you need to make the movie live up to the book.

Wednesday, March 24, 2021