Marketers talk a lot about creating engagement. Your restaurant should have engagement as part of its marketing strategy. But the kind of engagement you are creating is what is important.
Definition of engagement
1: an arrangement to meet or be present at a specified time and place
2: something that engages
3: emotional involvement or commitment
4: the state of being in gear
5: a hostile encounter between military forces
The word has many different meanings, but the one that should matter most for your restaurant's marketing strategy should be;
Creating brand awareness with the result of direct interaction resulting in sales.
See, creating a like or a follow does not put money in the bank and does not transform directly into sales.
Make sure the engagement you are working so hard to create, creates sales for your restaurant.