Lance's thoughts!

Why is the word guest so important?

It's all about the mindset of how you are serving someone.

The word customer is transactional; however, when you refer to your customers as guests, it's like inviting someone special into your home.

You sell to customers, but you take care of guests. And if you want to build an exceptional restaurant, providing a fantastic experience for your guests is extremely important.

Got 60 seconds? Check out the video.

Friday, April 9, 2021