Lance's thoughts!

Good is just not good enough.

The experience someone has at your restaurant needs to be exceptional. When you base your restaurant on wining the transaction vs winning the guest, you will have difficulty building a sustainable business.

David Meerman Scott says in his book Fanocracy,

To be successful in a world where fans rule, we must be convinced that relationships with customers are more important than the the products or services we sell to them.

Building a relationship with someone who has never heard of your restaurant to a superfan takes commitment and a plan.

But don't just take our word for it; read the book.‍
Fanocracy by David Meerman Scott

Thursday, April 22, 2021