Lance's thoughts!

Is your marketing effort worth it?

You need to measure your marketing against the sales that it creates as a direct cost of bringing in new guests.

Do you know what happens when you throw a bunch of shit against the wall in hopes that something might stick?

The room smells like shit!

Take the time to calculate your marketing cost and make sure what you are doing is bringing you positive results.

Got 60 seconds? Check out this video.

Thursday, May 6, 2021