Lance's thoughts!

Focus on one thing.

Most people are not reading your entire newsletter.

Instead of designing a newsletter, create a landing page on your website with all the graphics and information.

Your email should have one focus and a link to more information.

Measure the success of your email based on how many people clicked the link for more information.

BONUS - you can now link to your landing page in all your media, creating a consistent message across all the platforms.

Got 60 seconds? Check out the video.

Wednesday, May 12, 2021