This is a debate that many restaurant marketers have, and there may not be just one way, but here is a thought.
Do people try a restaurant because of the story of how the restaurant was concept was created?
Do people try a restaurant because of the story of your staff, where they are from, and their history?
Do people try a restaurant because of the story of your recipe or the origin of food?
The answer is.........maybe!
However, the story that gets people excited is the guest's story that your restaurant helps write. The experience provided while two friends reconnected, a family enjoyed a night away, a first date, or a 50th anniversary. Those are the stories that are the most important to share and attract new guests.
So are you concentrating on sharing your story, or are you focusing on helping guests with their story for them to share?