Lance's thoughts!

Email is the hub.

There are many components of a great marketing strategy to drive sales growth.

But email needs to be the hub.

#1 - Automation - you are busy. Plan and schedule your engagements, so your contacts are always connected.

#2 - You own the list. The contacts are yours, not the service provider, not the third-party system.

#3 - You can view engagement specific to each contact.

#4 - When you hit send, your message is delivered directly to your contacts.

#5 - It can be personal. Using merge fields and segmentation, you can send the right message at the right time.

Thursday, May 20, 2021