Value isn't just about the dollars someone spends. It's also about the time they give you. Most restaurants get wrapped up in the costs of a product and making a return.

But what about the investment of time someone is making.

You can lower the perceived value of your product if a guest doesn't feel the time they invested was worth the experience they received.

Check out this book by Allan Dib, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

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