Sales are up, staffing is tight, and you are doing whatever it takes to keep the restaurant running.
But don't get caught in the trap of thinking your restaurant is busy enough, so you don't need to worry about marketing.
That's not looking at the big picture.
It is the best time to turn up the marketing and build your network during the season of record sales.
Capture contact information and build a relationship with all your guests outside your restaurant.
Not only will the network support you when things slow down, but if you decide to expand with another location, another concept, or even another type of product, you will have a base of people to connect with.