Lance's thoughts!

Do you take contact information for people who make a reservation?

Yes, so you have a record of them, if something comes up, you can contact them,  and after their meal, your reservation system probably sends them a follow-up.

It's even more important to have that information from people who aren't ready to make a reservation.

They come to your website and look around.
They are interested but not ready to commit.
Have them join your network, and now you can directly communicate with them.

Got 60 seconds? Check out the video

Tuesday, June 22, 2021