We all want to be perfect, but sometimes you need to sacrifice perfection to move forward.

When it comes to restaurant marketing, posting to social media or getting that email sent is way more effective than taking a few days to make it perfect.

No one is saying you should be sending out ugly communications, but sometimes overthinking how a picture looks or the words you choose makes marketing seem harder than it needs to be.

The most important of marketing is getting in front of people consistently.