Lance's thoughts!

#3 - Reporting

Top 5 reasons you need to build an email list and use it!

This goes beyond engagement levels and open rates. Most email programs give you the power to learn more about your online community.

What links are people clicking, what landing page did they use to sign up, what advertising campaign generated the contact information?

Being able to send a new message based on the customer's interaction with a previous message helps you refine your strategy and send targeted emails to the people who are interested.

Tuesday, June 29, 2021