Top 5 reasons you need to build an email list and use it!
You can't take your followers and likes with you from your social accounts.
Social media not only controls who sees your posts and when they see them, but they also have a right to inactivate or delete your account at any time for any reason.
An email contact list, by contrast, is an asset you own. You are not committed to any platform or interface, and with the ease of writing an email to a friend, you can contact your entire list with the press of a button.
Would you rather have a business with 10K social media followers or 10K engaged email contacts?